Next, the sketch moves to the Product Development team. Here, technical designers translate the sketches into detailed technical drawings. They select the best materials and ensure the designs are feasible for production. This department works closely with suppliers to source high-quality fabrics and components, ensuring each bra meets our strict quality standards.

Once the prototype is perfected, it moves to the Production department. Here, skilled manufacturers use advanced machinery and techniques to produce the bras in large quantities. Our production team ensures that each piece is made to the highest standards, maintaining consistency and quality throughout the process. Sustainability is at the core of our production practices. We prioritize eco-friendly materials and processes, aiming to reduce our environmental footprint. By incorporating sustainable practices, we ensure that our products not only make women feel beautiful but also contribute positively to the planet.

With the bras ready, the Marketing and Merchandising team steps in. They create compelling marketing campaigns and in-store displays that highlight the unique features of each bra. This team is responsible for making sure our customers are aware of the new collections and the benefits of each product. They work to create an engaging shopping experience that aligns with our brand's promise to "Create moments that matter, together."

The journey culminates when a customer purchases a bra, either in-store or online. This moment is a testament to the collaborative effort of every department at Hunkemöller. From the initial sketch to the final sale, each step is a reflection of our commitment to quality and customer satisfaction. Our goal is to ensure that every bra not only meets but exceeds our customers' expectations, creating moments that truly matter. Through this process, we uphold our mission to empower women to be their most beautiful and authentic selves.