We want to deliver service that's beyond our customers' expectations so they will frequently visit our stores and website as well as refer Hunkemöller to their friends and family. To create the perfect customer journey – from a genuine welcome, alongside inspiring in-store and fitting room advice, to the ‘kiss come back' –we've invested in learning and development more than ever before.

HKM Academy

Our World-Class Training includes a combination of online and in store training that bring out the best in our people. In our view, training should be fun and accessible, therefor all our training is mobile first and available via IPads in store. The Hunkemöller Academy, our global, online learning platform enables us to transform our already engaged staff into true brand ambassadors.

Introduction - Live it Up!

Live it Up! is our global, social and interactive induction program. Live it Up! is an international award winning program which gives structure to the induction period of new employees.

It makes it easier for stores to induct new employees in their team and it ensures that all new employees learn the skills they need. With our onboarding program we’re creating new Brand Ambassadors who feel confident and ready to rock their new job! The training-on-the-job mostly consist of fun and practical assignments and face2face meetings with the buddy.
We believe that a new employee who feels part of the team shows more confidence, enjoys her job and is set-up for success faster. Therefore, each new employee is supported by a Buddy in her store. The Buddy is the go to person for new employee, answers questions and introduces her to the Hunkemöller culture.

Expert Modules

Employees are becoming an expert in different area’s, varying from a Bra Expert to an OmniChannel Expert. Thanks to the Hunkemöller Academy, our staff members can now also be properly certified after completing each level of their training.

As a design-led brand product knowledge is an essential part of learning, that is why Hunkemöller launches product trainings on a regular basis informing employees of soon to be coming collections and giving tips on how to sell the products! All these initiatives enable us to develop the confident, passionate and knowledgeable staff that Hunkemöller is famous for. Our USP is World-Class Service and the unrivalled lingerie expertise that our staff deliver.